Did you know all it takes to become more confident is 5 seconds? Seriously, Mel Robins teaches that 5 seconds is all it takes to action and change your life for the better. How does it work? Count backwards from five to one and than take action. This avoids the dreaded procrastination by engaging the prefrontal cortex of the brain. The human brain uses various methods that are hardwired into our brain over thousands of years to stop you from making a change because it is uncomfortable and frightening. A fascinating read that has transformed Mel into a national figure.
Robbins early days were not as glorious. She was unemployed and a heavy drinker with little financial stability but one night, she observed a TV commercial where a rocket counted down from 5 to 1! That prompted her, the next morning, to hop out of bed like that same rocket. From there on out the 5 second rule was born.
Key takeaway: When making a sale people have an urge to hesitate and begin thinking about all the other options out there at the final stages. It is tough to make a good decision that one is content with when there are so many alternative options. KISS (Keep It Simple Stupid) when closing a deal, the fewer options the better. From promotions to products.
Quote of the book: "The 5 Second Rule: The moment you have an instinct to act on a goal you must 5-4-3-2-1 and physically move or your brain will stop you."
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