An unusual choice for a sales book? Yes, but the 4-hour Workweek fits the mold. Tim Ferriss broke the internet when he released this book. Know anyone slaving away in a corporate job (maybe even you)? Ferriss teaches you the tools of how to break those shackles by effective life principles as well as business tips. From preaching the 80/20 principle to effectively spend your time to charging a premium for your products because making a sale is a bigger ask of shoppers than charging a little bit more for that same product.
Key takeaway: Two key takeaways from this book. 1. Measure productivity by progress not time spent working. Effectiveness is different than efficiency. Effectiveness is doing the things that get you closer to your goals while efficiency is performing a task in the most orderly, logical way. Don’t confuse the two. 2. Any veteran sales rep will tell you that confusion kills deals. The more options and alternatives there are the more the prospect needs to think often turning to a state of being overwhelmed. Keep it simple stupid.
Quote of the book: An expert is a person who has made all the mistakes that can be made in a very narrow field. – Niels Bohr, Danish physicist and Nobel prize winner
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