The human mind retains the most information through stories. A better way to engage prospects is not through word vomit (take a look at other participants on Zoom when this happens) but storytelling, Ala Steve Jobs. Storytelling with Data takes this approach to the next level by teaching how to communicate effectively with data. Most struggle with storytelling unless it is worked on like a muscle at the gym.
Key takeaway: A handful of people make graphs for exploratory purposes (i.e. data overload) when they should be focusing on explanation (i.e. story)so that the data can be used to tell a narrative story. This will allow the information to stick with the audience better as well as be easier to understand.
The author has six main lessons:
1. Understand the context.
2. Choose an appropriate visual display.
3. Eliminate clutter.
4. Focus attention where you want it.
5. Think like a designer.
6. Tell a story.
Quote of the book: “Having all the information in the world at our fingertips doesn’t make it easier to communicate: it makes it harder.”
Read More: Home