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What Is the Software Sales Salary?

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A natural question is how much can one make in a software sales role. After all, the sole purpose of the role is to generate revenue for the company whether it be at SalesForce, Google or a small tech startup.

“The national average salary for Software Sales Representative is $93,539 per year in United States” and varies by state and company. Most sales salaries in the tech saas space is comprised of commission and base salary totaling on target earnings (OTE). In New York and San Francisco where cost of living is quite high most account executives are earning well into the six figures.

One important point to highlight is that the revenue one earns is typically related to the cost of the service you are selling. For example, a company might offer 5% of commissions paid at the sale and 5% when the client goes live on the software. This is where the SMB v Enterprise sale is crucial. Selling small products is a nice way to get into sales but does not always pay the highest salary because of the aforementioned reasons.  Whereas an enterprise sale is much mire lucrative because the sales can range from mid six figures all the way up to the millions. 

The great part about software sales is that you are able to negotiate on the salary which is not that common in other fields. Sales interviews are different in that they are running the interview as if it were a sales meeting and want to see how you would handle certain situations. Naturally negotiation is something that comes up frequently towards the end of most sales. Therefore in back and forth with the hiring recruiter and the real decision makers you are able to make a pitch for a higher salary which in my opinion shows aggressiveness, straightforwardness and confidence all skills which they are looking for.A natural question is how much can one make in a software sales role. After all, the sole purpose of the role is to generate revenue for the company whether it be at SalesForce, Google or a small tech startup.

“The national average salary for Software Sales Representative is $93,539 per year in United States” and varies by state and company. Most sales salaries in the tech saas space is comprised of commission and base salary totaling on target earnings (OTE). In New York and San Francisco where cost of living is quite high most account executives are earning well into the six figures.

One important point to highlight is that the revenue one earns is typically related to the cost of the service you are selling. For example, a company might offer 5% of commissions paid at the sale and 5% when the client goes live on the software. This is where the SMB v Enterprise sale is crucial. Selling small products is a nice way to get into sales but does not always pay the highest salary because of the aforementioned reasons.  Whereas an enterprise sale is much mire lucrative because the sales can range from mid six figures all the way up to the millions. 

The great part about software sales is that you are able to negotiate on the salary which is not that common in other fields. Sales interviews are different in that they are running the interview as if it were a sales meeting and want to see how you would handle certain situations. Naturally negotiation is something that comes up frequently towards the end of most sales. Therefore in back and forth with the hiring recruiter and the real decision makers you are able to make a pitch for a higher salary which in my opinion shows aggressiveness, straightforwardness and confidence all skills which they are looking for.
A natural question is how much can one make in a software sales role. After all, the sole purpose of the role is to generate revenue for the company whether it be at SalesForce, Google or a small tech startup.

“The national average salary for Software Sales Representative is $93,539 per year in United States” and varies by state and company. Most sales salaries in the tech saas space is comprised of commission and base salary totaling on target earnings (OTE). In New York and San Francisco where cost of living is quite high most account executives are earning well into the six figures.

One important point to highlight is that the revenue one earns is typically related to the cost of the service you are selling. For example, a company might offer 5% of commissions paid at the sale and 5% when the client goes live on the software. This is where the SMB v Enterprise sale is crucial. Selling small products is a nice way to get into sales but does not always pay the highest salary because of the aforementioned reasons.  Whereas an enterprise sale is much mire lucrative because the sales can range from mid six figures all the way up to the millions. 

The great part about software sales is that you are able to negotiate on the salary which is not that common in other fields. Sales interviews are different in that they are running the interview as if it were a sales meeting and want to see how you would handle certain situations. Naturally negotiation is something that comes up frequently towards the end of most sales. Therefore in back and forth with the hiring recruiter and the real decision makers you are able to make a pitch for a higher salary which in my opinion shows aggressiveness, straightforwardness and confidence all skills which they are looking for. For more skills on negotiating see this book.

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  • Tech SaaS Articles
  • Best Sales Books
  • Blog