Whether it’s buying a new car or fixing up your kitchen, everything in life can be treated as a sale. Cardone preaches specific techniques and principles in selling across different industries. Find out how to shorten sales cycles, handle objections and most importantly the right attitude to succeed.
 
Key takeaway: To sell at your peak potential you must have the utmost belief in the product. For example, if the initial implementation wasn’t great, you should double down on your service as opposed to walking away with your tail between your legs. You will either sell your ideas or others will sell theirs.
 
Quote of the book: “Your ability to do well in life depends on your ability to sell others on the things in which you believe!”
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