The end of a great meeting is not hanging up on the zoom call. It is making sure there are clear, actionable next steps in place. Once that is done, thinking through the lens of a prospect who is most likely looking at other vendors, it is crucial to remain top of mind. The could be something like a gift card, in person drop or a simple follow up email.

A solid follow email is crucial to winning the best and largest deals. It not only shows that you are organized, disciplined and prompt but also listening to their business needs. Make sure the email is sent with in 24 hours of when the meeting took place, clear of grammatical errors and reiterates next steps (Pro tip: ask for something in return that was relevant to the conversation to gauge investment in the project from the prospect). 

Take a look at a great sample, templated email below:

Good evening Jane,
 
Thanks again for your time this afternoon to allow us to share how our solution coupled with our service model aligns with [insert prospects company] future growth trajectory.  As a follow up to our discussion I wanted to highlight several unique advantages that separates us from [insert competitor]:
 

• [ Your company] Amazon Technology: 
• - (Insert any value add / pain points being solved in these bullets)
• - Amazon’s product and service will go 2 – 3 levels deep to ensure feasibility in many areas
• - Top-ranked recruiting solution will make it easier to attract new talent 
• - Single Database for real time changes
• - Partnership with Single Sign On (SSO)
• - 360 integration with X

 

• Implementation Solutions Manager (Jake Smith)– Communicates and coordinates with project team specific requirements to ensure implementation success. 
• Our Client Support Model is based on delivering service with Industry Specific Product Experts.
• Live Chat with an advocate / Track your own cases for resolution / Search the Knowledge Base for content and self service capabilities
• Dedicated Client Success Manager
  
  

We look forward to our next steps in this partnership.  I have created this microsite that will provide a repository for information that we share with your team.  We have found it easier to have everything is one place.  I have outlined the items that I have included this far in the microsite:
 

1. 1. Fill in the blank
2. 2. ..
3. 3. ..
4. 4. ..

 
Best,
John