Traditional selling is antiquated. Hit the phones. “Smile and Dial”. Larry Kendall, preaches his science based selling system that takes the focus off of chasing clients to attracting new ones. Focus your energy and skills on providing value, being of service, and paying attention to your client wants and needs. Do not focus on sales numbers or closing the deal but create a strong strategy to build life-long relationships.
Key takeaway: Kendall covers both the internal states of mind as well as the actions to produce results. There is no magic pill. Creating strategies that work and sticking with them is the answer. There is consistent effort involved. If you have felt pulled by too many strategies, this book will help you simplify and take action.
Quote of the book: “People do not decide their futures. They decide their habits and their habits decide their futures.
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