Cold Call Script to Get Appointment With Great Opening Lines
Struggling to book appointments? Quota attainment is not looking promising? Pipeline is bleak? “Pick up the phone and dial!” - Jordan Belfort
Why are cold calling scripts to get an appointment useful?
Some said long ago that cold calling is dead. I’d say that that person has never sold a day in their lives. Emails, LinkedIn and mailers warm up the prospect to your name and company. However, the phone will actually book you that appointment. According to the RAIN Group, “69% of buyers report that they accepted one or more cold calls in 2019.” Throughout this exercise it is paramount to standardize this process company wide and keep written documents serving as standard operating procedure.
Here are a few script examples with some solid cold call opening lines:
“Hi, [your name] from [Wix], I know i’m calling you out of the blue and I’m likely an interruption; can I have 27 seconds to tell you why I called?”
Sure
I specialize in working with (fill their industry. i.e real estate investment firms) on increasing web traffic and rank higher on google, according to CreativeBoro, “26% of businesses list managing their website as their TOP challenge“, was curious how that’s being going?
Handle objections
i.e. “Going well”
“Great, to hear what’s specifically working so well?” Or
“Not looking right now”
“ I understand, would you agree that the business landscape is constantly shifting especially w regard to tech during covid?”
• Yes (Get the yes)
• I'm not reaching out to you to try and sing you up or sell you anything right now. More so we are just looking to open the dialogue between our two companies and have an initial conversation
• To learn a little more about you and possibly share some info about us and it if it makes sense. That way when you're ready to look closer at this, you can know who we and how we can potentially help
--
“Hi John, Jake Roles. We’ve never spoken but I was hoping you could help me out for a moment.
Sure
“Thanks. I'm with Wix. Over 500K people use our websites.”
“Not sure if you're bumping into this, but we’re seeing that a lot of people are paying 600-$700 a year for SEO that’s not working”
“Just out of curiosity, how are you keeping track of your SEO to make sure its driving real revenue for you?”
--
“Hi, [your name] from [Wix], I know i’m calling you out of the blue and I’m likely an interruption; can I have 27 seconds to tell you why I called?”
Sure
Appreciate it. Like I said my name is John & i’m with Wix, we’re a web design startup out of NYC, we’ve worked with several other ( fill their industry. i.e real estate investment firms ) and we believe we’ve discovered a breakthrough using artificial intelligence to
1. streamline websites
2. make them more efficient and effective
3. and even rank higher on google
The reason I called is to get 15 minutes on your calendar to share this breakthrough with you, does Thursday at 1 work?”
--
Hi, this is [Your Name] calling from Wix, how’s your day going? (Build rapport)
I was looking at johnsbike.com, do you still oversee the website? (Qualify the Point Of Contact)
Great! Reason I ask is because I work for Wix which is an SEO technology used by Nike,
7/11, and Nordstroms that identifies what your target customer is searching for on Google and what needs
to be done to the website to improve its organic rank. (Wix Pitch)
I’m calling today because I wanted to show you Six and share how we help those customers with
a live demonstration. Do you have time Tomorrow at 2pm? (Ask for the meeting)
--
As with all of these scripts make sure to adjust to your business and ideal client you’re targeting. A few callouts from all the scrips above is that there are confidence building statements whether its amount of clients or specializing in their industry, getting acceptance to continue the pitch for another 20 or so seconds and of course open ended questions.
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