One book that's all the rage this year came from Alex Hormozi in $100M offers. This book will display how to sidestep the virtuous cycle of price, how to charge more for your current service and ways to increase your response rate. The 4.9/5 stars on Amazon do more talking than a review ever could, pick up your copy here.
 
Key takeaway: Hormozi’s strategy is to give away a lot of his content for free so that he makes tons of entrepreneurs successful. In turn, many of those entrepreneurs decide to work with him. He then takes the most successful of those people, invests in their companies, and makes more money than he otherwise would by charging for his content upfront. How can you implement this into your business? 

Quote of the book: “Making shit loads of money breaks people’s minds. It literally stretches their minds so far past what they believe is possible they assume you are doing something wrong or illegal. They literally “can’t even.”
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